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How Internet Business Association Websites Can Benefit You
As an Internet business owner you can never have too many resources from which to draw In this article you will learn about some online resources that you might have never thought of

Choosing The Right Merchant Account Provider
As a business owner, you want to succeed. You undoubtedly want to increase your sales and make more money. The best way to do this is to offer your customers the ability to pay for merchandise with their credit cards. Whether you operate your business in a physical location or online-only, allowing customers the option of credit card payment is logical. You will increase sales because of the convenience of the payment options you offer. The vast majority of shoppers, online and in person, prefer to pay with their credit cards. Opening a merchant account is the way to give your customers more payment options. But it is important that you find out as much as you can about merchant accounts and merchant account providers.

A merchant account is set up through a bank or an online merchant account provider for a retail or online organization in order to accept credit cards as payment from customers. A merchant account is not a bank account. The merchant account provider’s job is to place the money you earn from credit card sales into your bank account. It used to be that merchant accounts were only offered by banks and providers to retail businesses that were located in a physical location. But with online shopping gaining popularity over the past several years, merchant account providers have started providing accounts to online business owners as well. Even though most banks still do not provide online merchant accounts due to the constant concern over credit card fraud, there are an increasing amount of online merchant account providers that offer services especially to those merchants that market their products online. Because of the high number of merchant account providers out there, it is important that you research all aspects of them, what services they provide, and especially the costs they impose, so that you don’t lose precious profits.

When looking into merchant accounts and providers, be aware that there are two types pf payment processing that they will offer. These are manual and real-time processing. Manual processing requires that the credit card number be delivered through a phone transaction, fax transaction, or an online order form. The order is processed manually by contacting the payment processing company (through an Internet connection) to verify the credit card number, or by using a point of sale machine to swipe the card at the time of purchase. This type of processing is more secure, less costly, and ideal for a low-volume merchant in a physical store location. Real-time processing is perfect for web-based merchants because the credit card is immediately processed at the time an order is placed. Pending verification and approval of the credit card, the customer receives notification (via e-mail) that his or her order is accepted and fund transfer is approved. This is the less secure of the two processing options.

There are costs associated with opening and sustaining a merchant account. Not all of the fees are necessary, and not all merchant account providers will charge them. One type of cost is the application fee, which covers the costs of processing your application, whether you open an account or not. A number of merchant account providers will waive the fee if you decide to open an account. And some merchant account providers do not charge this fee at all. There is often an annual fee associated with a merchant account as well. Merchant account providers charge this fee simply for holding an account with them. Another common fee is the statement fee, a monthly fee that can be as much as $25 per month, and is supposedly imposed by the account providers in order to cover their own costs. Yet another fee is the discount rate, which the merchant account provider earns from each of your sales, usually between 2 and 4 percent. The fixed transaction fee, like the discount fee, is also based on each sale, but the provider takes the same amount regardless of the cost of the product purchased, usually .20-.30. Usually, buried in the fine print of your agreement with your provider is a termination fee. Because some providers require a lengthy commitment period more than 2 years, this fee applies if you cancel your account early. There are also various miscellaneous fees that are levied on your account. Often, these charges are withdrawn if a customer requests a refund, and wants the amount credited back to their card. There are many costs associated with an online merchant account, and it can cut into your profits. It is important that you evaluate different the merchant account providers you are interested in so that you save yourself money down the line. You can also use your current sales information to guesstimate the costs of your merchant account.

More than likely, you will have a long relationship with your merchant account provider. Therefore, you should have the utmost trust and confidence in them. Your provider should offer various services that will give you options in making your business transactions run smoothly. They should be able to accommodate several brands of credit cards (Visa, Mastercard, Discover, American Express, etc.), in addition to providing other payment alternatives, such as PayPal. They should have a record of impeccable service and reliability. They should also be first-rate customer service providers. Any problems should be handled discreetly and quickly. Despite the seeming necessity of having a merchant account provider, it can make or break your business with its fees and service. That is why it is important to know the ins and outs of a merchant account provider, and to choose one carefully.

Learn the essential information for picking the right merchant account services at <a href="http://www.merchants-account-services.com/merchant-account-provider.html">Merchant Account Provider</a>

Wireless Merchant Account
In today s fast paced economy wireless merchant accounts are becoming increasingly popular at an exponential rate. Wireless merchant accounts allow a merchant to accept credit card transactions portably using a wireless credit card machine or other technology. The most popular wireless credit card machines are made by Lipman Nurit. Terminal such as the Lipman Nurit 8000 and 3010 wireless credit card machines are among the most popular terminals used in conjunction with today s wireless merchant accounts. All types of businesses are starting to take advantage of the increasingly economical real-time transactions provided by a wireless merchant account. Even many restaurants are starting to outfit their servers and wait staff with wireless credit card machines allowing their staff to obtain credit card authorizations right at a customer s table. Of course, many other businesses and business people find that a wireless merchant account coupled with a good wireless credit card machine is something that could not live without. A Wireless merchant account usually have the same lower rates as a retail merchant account but have more monthly fees charged to provide wireless service.

Steve is a well known author who writes for www.swipesmart.com

Keeping more clients with better customer service
Keeping more clients with better customer service One thing we have to keep in the forefront of our minds as our business begins to grow is the power of customer service. After all, we are all in the business of fixing problems. Every client you have right now is your client because he or she had a problem and you fixed it, simply put. Never thought of it that way, this fact is true, and the reason you are reading this right now is, there is something you want to do better, or want to begin doing so in essence you are looking for a solution as all your clients are, when they call you. If we can remember this from the company level then we will look at customer complaints from a different perspective. When a customer complains, about a service or product, he/she does not really care about your product or service, what they care about is the problem they were, having in the first place that is as of yet unresolved. Your client has made a purchase from you, for you to fix there particular problem and your solution has come up short. The only thing that the client is looking for is to have his original problem fixed. Below is and example of customer service explained and how it has saved one client and created an onslaught of referrals from this client. Let us assume one of our clients calls in and begins to complain about how long it took our company to repair his pc. He also tells us there is another company online that does remote support and they have a 24×7 30 sec response time. In addition, it took us 1 hour to respond and 15 minutes for repair. So what do we do, the product he purchased (DirectTek core) clearly states response time to calls are 2-4 hours and our (DirectTek pro) has a 30 second response time and repairs average 8 minutes. Clearly, our client has purchased the wrong product and what he is upset about is the solution we presented does not fit his needs. The biggest mistake we could make at this point is putting the blame on the client. We could tell him that when we presented our solution to you, it was your company that chose the core product; furthermore, our response times are clearly indicated. We would be right in telling him that but we would probably be with one less client. Instead, we choose to use the opportunity as an up sell versus a loss of a client. we would tell the client in this example, “Sir we are sorry we did not live up to your expectations, but we do have a product that is better suited to you needs and at this time we would like to offer you our DirectTek pro. This solution will resolve your downtime issues and due to you being unsatisfied with our other product we will offer it to you at a 10% discount rate with one month free”. For us to do this our profit margin on that sale will be less then usual. We also have to give him a month free (more loss) but remember the client has already purchased the first product(profit) now he purchases a second product (profit) and he will tell his colleagues about how great our company is, (word of mouth) all in all I think the customer service went a long way. Good customer service does not have to be performed only in the face of problems though. One of the most profitable forms of customer service comes in the form of cross selling. Let’s use our insurance broker as an example. One of our clients (Associated Management) implemented a cross sale, customer service plan here’s how it works. They specialize in worker’s compensation they also carry automobile, fleet, and life insurance. They implemented a customer service call center which would call there existing customer to make sure they were happy with there current insurance solutions. They then began the up sell process of explaining to them the discount they would receive by converting there fleet, life and automobile insurance over to them. As well as making it more convenient to the client by having to only, keep track of one company instead of dealing with multiple companies. It lead to an 11.3% increase in revenue (recently implemented give us some time) Conclusion: Stay in the business of fixing problems and you will stand a better chance of staying in business.

12 Years as an I.T. professional, jobs involve but not limited to Help Desk manager,Jr Admin, Sr.Admin,MIS Director,MIS Account Manager/purchaser,Technical Outsource Coordinator,Software Trainer,Network Design. Currently I.T. Consultant

Merchant Credit Card Account Applications
Since a personal credit card provides us with the means to make life easier and more enjoyable, can you imagine what a merchant credit card account can do for your business? This type of account is more than just a line of credit. It is an entire service package that offers support to help your company flourish and grow. Of course, as with any other type of credit account, it is important to use it responsibly. The first step toward obtaining this type of financial and technical support is to submit an application.

Finding a merchant credit card account company is not hard at all. You just have to check with bankers in your area to see if they provide this service and are willing to work with you. Barring that route, you can do an online Internet search to find merchant account providers who are accepting new clients. There are plenty of banks and professional lenders who are looking for entrepreneurs to work with. They often will take a chance on new business owners if they think you have the potential to become a trusted client. But first you will need to pass muster by demonstrating your company’s capabilities in a few distinct areas. One is that you have a solid credit history and are not in bankruptcy. A copy of your company’s credit history should be adequate proof for this requirement. A second criterion is that your business has enough income to meet the new expenses of a merchant account. Bank statements or an annual report should help with this concern. Another thing the lender will want to know is the type of business you are doing. If you traffic in pornography, are engaged in telemarketing, or have left a trail linking your company to some unsavory dealings, the underwriter may decline your application. Conditions can vary; so ask about the eligibility requirements before applying.

The next step toward applying for a merchant credit card account is to submit the application. Some lenders provide an online form that you can submit electronically, although you may be charged a fee for this privilege. Other loan agents will let you download a print application that you can complete in ink and mail by U.S. post. Either way, you will probably receive a response to your application within a few days by e-mail or in a letter. If your application is accepted, you can immediately begin to use your credit line and service package to set up a credit card processing system. Working with an account associate, you can arrange to install a credit card processor at your store’s checkout area. Or you can buy a wireless model for several hundred dollars and take it with you on the road when you service computers or appliances, or make deliveries to homes or businesses. Discuss the applications of your new merchant account with the loan officer to clarify limits and equipment options for your company’s use.

You won’t be able to enjoy the use of merchant services until you apply for them, so ask your preferred lender about the application process for a merchant credit card account.

Shane Penrod is the founder of <a href="http://www.merchant-account-quotes.com" title="http://www.merchant-account-quotes.com" target="_blank">http://www.merchant-account-quotes.com</a> Specializing in allowing merchants the ability to shop and compare multiple quotes from national merchant account providers. For free quotes on merchant account rates and fees, please go to <a href="http://www.merchant-account-quotes.com" title="http://www.merchant-account-quotes.com" target="_blank">http://www.merchant-account-quotes.com</a>.

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How To Accept Credit Cards Without A Merchant Account
To increase sales on your website, you must accept credit cards. To process credit cards, you could apply for a merchant account through your bank or other financial institution.

Sometimes, though, you would be further ahead to use the services of a credit card processor. This is especially true when you are first starting out and have more limited resources. In this way, you may process credit card transactions without the high front-end costs and requirements of a merchant account.

Here, then, are just a few ways of accepting credit cards without a merchant account. I personally use all of these vendors and can recommend them wholeheartedly.

1. Clickbank

If your product is downloadable (such as electronic books or software), you might consider ClickBank.com . For a $49.95 initial fee, you can process credit cards and on-line cheques for $1.00 per transaction plus 7.5% of sales.

You receive additional exposure through free listing on their website and through the search facilities of other websites, such as CBMall.com.

As an added bonus, you have your own built-in affiliate program. You decide what commission (from 1% to 75%) you would like to pay your affiliates.

2. PayPal

PayPal.com has no initial fees. For just 2.9% of sales and $ .30 per transaction (and sometimes less), you can receive money from anyone.

Also, you can pay others by credit card or chequing account without supplying your personal credit information to the payee. PayPal can be used to collect money from your auctions, website sales, or even from friends or clients.

3. PaySystems

In the original edition of this article, I recommended PaySystems.com (also known as MyPaySystems.com). This is what I wrote about them:

“PaySystems.com can handle either intangible (downloadable) or tangible (shippable) products. For an initial fee of $49.00, you can accept all major credit cards as well as online checks. Fees are just 3.95% of sales and $1.00 per transaction. Alternatively, you may pay 5.5% of sales and $ .35 per transaction.”

“For this, you receive shopping cart, integration with third-party affiliate programs (such as ClixGalore.com), fraud screening, multi-currency transactions, toll-free support, marketing tools, and more.”

Unfortunately, PaySystems.com has discontinued their “Internet Billing Account” for those outside the United States.

4. 2CheckOut

2CheckOut.com can handle both intangible and tangible products. For an initial fee of $49.00, you can accept all major credit cards as well as online checks. Fees are just 5.5% of sales and $0.45 per transaction.

For this, you receive shopping cart, fraud detection, integration with third-party affiliate programs, multi-currency transactions, free on-line support, and more.

Incidentally, 2CheckOut.com has the same policy as ClickBank.com does with regard to sales taxes. Both companies take the position that you are selling your product to them and that they resell it to the final consumer. Thus, they claim that you are not subject to sales taxes on those sales.

J. Stephen Pope, President of Pope Consulting Inc., has been helping clients to earn maximum business profits for over twenty-five years. To learn more about accepting credit cards and other profitable Work at Home Small Business Ideas, visit <a href="http://www.yenommarketinginc.com/creditcards.html" target="_blank">http://www.yenommarketinginc.com/creditcards.html</a>

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