Archive for August 30th, 2008

Aug 30 2008

What's The Right E-Commerce Package For Your Business?

Published by admin under E-commerce

What's The Right E-Commerce Package For Your Business?
Recovering from the dot com crash in 2000, e-commerce is rising once again. Stay in the comfort of your home. Spend more time with your family. Be your own boss. The benefits of having a home business are numerous. That is why so many people are trying to run their own home business. Being enthusiastic about igniting their own income through the Internet, these people search to find how they can create their own business. Then they realize that there are so many options for them to choose from. So, what is the best e-commerce package for you? When it comes to e-commerce packages, most online merchants have the same basic needs. The trick is to make sure an e-commerce package satisfies your needs. Causing less frustration, you should also try to find something that will be easy to use.

Some important things to look for in an e-commerce package are:

1. Choose a provider that will give you a site and hosting combo.

Choosing a provider that helps you set up a site and hosts it for you can save you from a lot of frustration. By choosing a website and hosting combination, you are guaranteed that your e-commerce package will not have to be manually altered.

2. A wide variety of templates

While all templates can be customized, sometimes that just does not work for every business. If there is a large amount of templates to choose from, there is bound to be a template for your business.

3. Payments

You need to make sure that the payment options that your e-commerce package uses will satisfy your customers needs. For example if your e-commerce package only accepts Paypal, you will miss out on the customers that do not use Paypal. This will decrease your earnings.

4. Shopping Cart

Most people like to see what they are purchasing. Customers may also want to change what they want to buy. Perhaps they found something better.

5. Calculation of tax and shipping

While most customers probably will not be shopping from your state, tax is not a major problem. Shipping is a different matter. Shipping must be calculated for all customers. Customers also want to see what their shipping costs will be.

6. Reports

While reports are not beneficial to customers, they are beneficial for you. E-commerce packages that offer reports help you keep track of your expenses and earnings. They save a lot of frustration.

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Taking keyword research to a new level
Get Rich Quick Scams Revealed Read this article before you consider paying for a “get rich quick” program. From: Projectx Everybody would love to make lots of money quickly, working from home, and only doing a few hours of work per week. I’ve spent the past two years trying to find a great way of doing this. Only over the course of the past few months have I found any “get rich quick” programs worth buying. I’ve been trying to make money online for a long time. I had a few small websites, but they never made much more than a few hundred per month. It was easy money and didn’t require much work on my part, but I knew there were people out there doing better than I was and I knew I could do as well as them. Now, I’ve seen a lot of “get rich quick” programs. Most of these people make claims about earning $2000/day with Google or something similarly insane. Almost all of these people are complete liars. Even if they were making $2000/day with Google AdSense, it’d be because they had high- traffic websites with a lot of quality content. I’d know, because in one whole month, I never even made half of what they promised I’d make daily with their programs. Maybe you’ve already been scammed by one of these fraudsters. Anyway, I finally got sick of what was being offered. I decided I’d look through the all of the “get rich quick” programs I could find and see if there were any that were actually legitimate. I found that there were owners selling their programs for well over $100, but the information in them could be found almost anywhere online for free. Additionally, they all contained out-of-date information, had no e-mail support, no money back guarantees, and broken links in the downloads section. In conclusion, almost all of the programs I found were completely useless. The owners knew it, but they couldn’t care less about their customers since they didn’t offer refund policies! Amazingly, while looking through all of the programs, I actually did find a few legitimate programs. They were run by ordinary people like you and me, and they had found some great methods of making money from their home by doing very little work. I spent some time working with those programs, and my income is now ten times what it used to be. These programs provided a large amount of great information on how to make extra money on your computer doing very little work. Numerous customers had provided great feedback and reviews for their products. Many of them have started to make money just days after buying! Their programs have excellent prices, and the authors have a group of paid staff who are dedicating to helping you or providing assistance if you need any. I must say I was amazed! If you do decide to purchase any of the programs listed below, I recommend you join quickly. Most of the owners tell me they are getting an overwhelming number of sales and plan on raising prices in the near future, so order while prices are still low! To Your Online Success, Projectx http://swastech.projectx.hop.clickbank.net

Bigya Singh 21st Nov 1983 cool and hardworking girl

Discover the 17 Ways You Can Get Free Traffic to Your Web Site
You re going to find 17 different ways that you can use to get free traffic to your web site. All of these are free and some of them have options that may cost a couple of dollars. That doesn t mean that they don t require any work on your part. First way - Link Exchanges A reciprocal link exchange, or link exchange for short, is a great way to increase traffic to your website. In essence, it s the exchanging of links of other websites; you link another site to yours; the website owner of that site links your site to his / her site. It s an equal exchange; one link for one link. Results are that some search engines like Google list sites that have more and better links higher in their rankings. In short, when people search for your keywords, they ll find your site listed near the top of the list with the more quality links you have to spider. How to Exchange Links You can exchange links any number of ways. However, before be

Starting Low and Ending High in eBay Online Auctions
It is the often said that 0.99 no reserve auction are the best way to encourage bids and lead to higher prices. In fact Auctioning4u eBay Drop Off Shop lists most of its items using this pricing strategy. However up to now this theory was more anecdotal than based on actual data.

A recent paper by Gillian Ku of London Business School, Starting Low but Ending High: A Reversal of the Anchoring effect in Auctions has investigated the effect of starting price on the final value of online auctions and discovered that it is indeed the case that low starting prices increase ending price. Ku et al have discovered that three effects of lower starting prices lead to higher ending prices:

* Lower starting prices reduce barriers to entry, which increases bids and generates higher prices
* Lower starting prices entice bidders to invest time and energy, increasing their commitment to the auction
* The extra bids generated by lower starting prices infer value in the item, encouraging more traffic

These findings are at odds with previous research on negotiations which finds that ending prices were highly related to starting price. In the more social environment of auctions (especially online auctions such as eBay), this trend is reversed. Ku performed six studies to investigate the effect of starting price on ending price, several of which were related to eBay (these are studies 2, 3 and 5 detailed below).
Study 2: Starting low and ending high on eBay

The results of eBay online auctions were analysed to establish the relationship between staring and ending prices. For this study, two types of auctions were identified:

* Independent value auctions. These are highly individual auctions where the price is difficult to predict e.g. collectibles
* Common value auctions. Auctions of common items where there is a market price.

For the independent value auctions they choose to analyse Tabriz Persian rugs and for the common value auctions Nikon digital cameras. The following results were found for both types of auction

* Lowers starting price auctions were more likely to be successful
* Lowers starting prices auction results in more bids and more unique bidders.
* Lower staring prices resulted in higher ending prices

Study 3: Escallation of Commitment on eBay

This study set out to investigate the effect of escalation of commitment on prices rises. Is it the case that once the bidder has placed a bid they have invested time and are more likely to bid again?

Ku et al focused their attention on a particular eBay seller, Browncow, who sells Hawaiian shirts starting at $9.99 and $24.99. Analysing the results of 89 auction produced the following conclusions

* Low staring prices bring bidders into the auction early
* Low starting prices encourage bidders to accumulate sunk costs into the auction. Low starting price winners have spend more time in the auction and make more bids than low starting price losers or bidders in high starting price auctions.

Study 4 Inferring value from Traffic and Current Prices

Test subjects were asked to judge the proper value of an mocked-up eBay item (holiday package) with which they were presented. It was found that the number of bids which the items had lead to higher valuations.
Study 5 Starting Low and Ending Low on eBay

This study found that for auctions where there were less bids, the starting price did have an effect on ending price. By comparing the outcome of similar items where there were misspellings in the titles, it was found that this created a barrier to auction traffic, reducing final prices
Lessons from research

The results of this research will not come as much of a surprise to eBayers, but it is nevertheless interesting to have analysis to back up commonly quoted conceptions. I think that the following lessons can be drawn from the paper:

* 0.99 NR auctions work well for popular items with plenty of search traffic and lead to higher prices
* Less popular items (rare) are not suitable for this kind of auction strategy.

I think that the results of this research are most relevant to individual sellers, selling in low volumes with using simple sales strategies. When selling in large volumes, the market prices will drop if too many items are listed and it is therefore necessary to increase starting prices or use fixed price auctions to compensate.
Comments on the Research

There are many factors affecting the ending prices of “eBay Online Auctions” such as starting time, ending time, seller feedback, postal rate etc. There is no indication in this paper that these factors have been taken into account.

The paper talks about auction traffic, referring to the number of bids on an item. I think that another interesting study would be to compare the number of views of an auction with starting price to establish if there is a relationship.

Trevor Ginn is head of consulting at Auctioning4u eBay Drop Off Shop ( http://www.auctioning4u.co.uk ). Just bring us your Stuff and we'll sell it on eBay, No sale No fee.

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