Archive for August 8th, 2008

Aug 08 2008

Accept Credit Card In Your Business

Published by admin under E-commerce

Accept Credit Card In Your Business
Should you accept credit card in your business transactions? Many small companies or home-based businesses avoid doing so because of their concern over fees and expenses that may drain away potential profits. Yet the actual cost of implementing credit card payment processing equipment, along with associated monthly and annual fees, may cost less than you think. The application process is easy, many banks are willing to work with small business owners, and exciting profits are possible, so what are you waiting for?

Learning how to accept credit card in your business processing is simple. First you will need to apply for a merchant services account. You can do this by browsing the Internet to find a bank, credit union, or other reputable lender show is willing to help you set up a credit card processing account. Then you will need to decide which equipment plan to go with. You can start small and work your way through increasingly complex layers of sophisticated technology as additional sales bring in extra profit for reinvestment. However, there are a few guidelines to keep in mind as you implement credit card processing strategies for your business.

To accept credit card in your business customers, you should first find a merchant services account provider, often a bank or other financial institution that can help you by underwriting the associated expenses for this type of project. Many lenders will let you apply over the Internet for a merchant services account, and you may receive a response within a day or two. Decide what type of processing will work best with your business. For on-site companies or home-based businesses, you could set up a credit card processor for basic credit payments when a person comes by to purchase your products or services. But if you travel to your customers to deliver goods, you may want to invest in a wireless credit processor that can go with you. Typically these items cost several hundred dollars, or you can lease them for a set monthly fee. Depending on your personal business needs, you may want to get a pager, an e-check and debit processor, or Website credit processing as your business expands into the e-commerce arena.

The next most important way to accept credit card in your business transactions is to set up a Website as an Internet marketing tool. Your merchant account will help you to do this at a pace that will match your company budget. The Website can provide information about your goods and services, price lists, FAQs, industry tips, and a host of other information that will attract customers from around the world. Providing credit card processing service at your site can increase your sales volume and impress customers who are looking for convenient shopping methods without the hassle of waiting for a store to open or a sales associate to offer assistance.

Move your business to the next level of sophistication by applying for a merchant services account so you can accept credit card in your business payments.

Shane Penrod is the founder of Merchant-Acount-Quotes.com Specializing in allowing merchants the ability to shop and compare multiple quotes from national merchant account providers. For free quotes on merchant account rates and fees, please go to <a href="http://www.merchant-account-quotes.com" target="_blank">http://www.merchant-account-quotes.com</a>

A Retail Merchant Account
Could a Retail Merchant Account help your business to grow its operations and expand its client base? Of course it could! That is why you need to know more about this exciting e-commerce opportunity.

A Retail Merchant Account is available only to company owners who have established a solid credit history and a deserving reputation. You will be in good company when you apply for and open a merchant account. Your customers will admire and appreciate your expertise, while competitors may wonder why they haven?t thought of going this route. A merchant services account can open e-commerce doors of opportunity that will advance your enterprise to the next level of sophistication. Don?t be considered an old-fashioned business owner without a sense of purpose or drive. Get your merchant account and let good things start to happen with your business.

A Retail Merchant Account is easy to apply for. Ask your current bank or financial institution where you keep checking or savings accounts, or other financial holdings, about the possibility of applying for a merchant services account. Chances are the underwriter will have this account available, but you may not want to apply there if the terms are not favorable to your business. Some card suppliers impose numerous fees to make the card not particularly attractive. These fees might include memberships, setup, gateway, and even an application fee. Ask before you apply to make sure you can afford this type of account with your current bank or find out where a better deal is offered.

A Retail Merchant Account will let you start accepting credit card payments. Credit cards are a majority of consumers? preferred way to pay for purchases, so you ought to take advantage of this fact by providing a means of collecting and processing credit card payments at your establishment. Customers expect it and may be disappointed if you don?t offer this option in addition to cash or check. Competitors are already aware of this preference and are banking on it by providing credit card services to customers who might be shopping at your company.

A Retail Merchant Account provides added options of taking credit card payments beyond your store or shop checkout aisle. For example, if you operate a delivery service, you can get approved for a wireless credit card processor that can go along with you for processing payments at the point of sale. Swiping the card offers a cheaper retail rate than calling a customer?s credit card number into a home office for keying and approval. You also may want to get a pager or a processor for e-checks. You could even set up a phone dial-in system where clients can key in a credit card number and expiration date after confirming their name and order to automate orders and cut back on employee assistance, although you should have someone available on a call basis when needed for online glitches or customers? questions.

Don?t wait until you?ve potentially lost thousands of dollars by neglecting to take advantage of this unique opportunity. Ask your bank or another potential underwriter about a Retail Merchant Account.

Shane Penrod is the owner of <a href="http://www.merchant-account-quotes.com" title="http://www.merchant-account-quotes.com" target="_blank">http://www.merchant-account-quotes.com</a> A site where you can shop and compare multiple quotes from national leading merchant account providers. <a href="http://www.merchant-account-quotes.com" title="http://www.merchant-account-quotes.com" target="_blank">http://www.merchant-account-quotes.com</a>

Make money on the internet, first places you should be checking out is eBay Posted By : pagalkiwi
Got a far out item, such a Jesus Toast or a dog that can talk, that you want to sell on eBay? Then promote them as a weird auction!

Merchant Accounts For Restaurant Owners
A merchant account for restaurant owners may be just the thing to help your business grow. If you have experimented with several marketing techniques and feel that you are ready to venture into e-commerce, this might be the venue you need to help your business really take off and start bringing in high-level profits.

Many banks and financial institutions that offer Visa and MasterCard accounts can provide a merchant account for restaurant owners. After building a solid community reputation and maintaining a clean credit history, you will have the credentials you need to apply for a merchant account. Keep in mind that the bank’s underwriters may not feel comfortable conferring this privilege to companies that are involved in questionable activities like pornography, spam, mail drug orders, and so on. Some merchant account providers will let you complete the application online, taking just minutes to fill out.

Your merchant account for restaurant owners could be approved in a matter of hours or days. The company may send a confirming email message or you might receive a letter in the mail. Either way, you probably will not have to wait very long for an answer, and then a few days more and your credit card processor will be installed and ready for use on the premises of your restaurant. If you make home or business deliveries, staff members who transport orders can process credit card payments when you equip them with a portable wireless unit. They won’t have to worry about carrying cash for change or accepting a check that may bounce at the bank.

After receiving a merchant account for restaurant owners, you may decide to put up a restaurant Website for marketing purposes. Your Website can feature attractive photos of inside and outside the restaurant location, along with a map and driving instructions that can be downloaded. The site might include a menu with posted specials as they become available on the schedule. A price list or wine list might be helpful, along with a brief bio of the owner, manager, hostess, or head chef with photos. Food arranging or meal planning tips might be offered weekly to keep customers coming back for the newest postings on your Website, which serves as a marketing tool and a bridge that keeps customers connected to your restaurant when they are not visiting. You may even want to include an occasional discount coupon or free beverage, which will serve as added inducements to keep people coming back. The more comfortable they become with visiting your Website, the more likely they are to place orders and pay online.

Learning to surf the Web as a restaurant owner with a merchant account can be both fun and challenging. You will enjoy the opportunity of presenting your eatery to the world via the Web pages posted at your site and then checking messages and payments to appreciate your impact on the global community. These are some of the attractive benefits of a merchant account for restaurant owners.

Shane Penrod is the founder of Merchant-Acount-Quotes.com Specializing in allowing merchants the ability to shop and compare multiple quotes from national merchant account providers. For free quotes on merchant account rates and fees, please go to <a href="http://www.merchant-account-quotes.com" target="_blank">http://www.merchant-account-quotes.com</a>

Why Accepting Checks Can Be Deadly For Your Business.

Why Accepting Checks Can Be Deadly For Your Business

If you have been in business for a while now you must have had at least some experience with bounced checks. Imagine one thousand bounced checks….or ten thousand bounced checks….Well, you get the picture. Most banks charge at least ten or more dollars per bounced check. If you are just starting out in business, can you afford this?

I was watching a religious program on T.V. one day and the preacher said that they had received over a half a million dollars in bad checks! That’s $500,000 smackaroos! Just think if this was to happen to you and your business. What on earth would you do? What if you received a bunch of orders one day and you deposited the checks in the bank thinking that you had made some nice money only to find out that you actually owed the bank a nice tidy sum? This would be devastating to your business. You would probably go off the deep end!

The solution to this I think is to sign up with some of the online payment processors like StormPay and PayPal to name a few. You can also sign up with an Ecommerce Total Package provider. One such provider is located at  http://www.epaywebsite.com. These online processors cut down on the possibility of fraud in transacting business via credit cards. Although no payment method is 100% effective in eliminating fraud, wouldn’t it be nice to know that you’re not going to wake up one day to such a disastrous consequence as one hundred or more bounced checks? I would think so.

We who work the ‘Net have to be vigilant in protecting our business from fraud. I can’t think of a better way than some real-time online payment processors no matter what the method of payment might be.





This article was submitted by Richard Pettway with full reprint rights granted to all who want to reprint it. Richard is an online marketer and webmaster. One of his websites is located at http://www.700search.com.Copyright 2006 by Richard Pettway, hereby certifying that this article is original and he is the sole author.

Credit Cards, Merchant Accounts, And Your Bottomline
Q: I’m opening a gift shop and want to be able to accept credit cards. I talked to the branch manager at my bank, but he didn’t seem to know much about how it all worked. He did say that I would need something called “a merchant account” and something else called “a credit card processor.” Beyond that he seemed as clueless as I am. I’m thinking about going to another bank. Can you explain how that all works?
– Mary Ann G.

A: Mary Ann, I’m going to give your banker the benefit of the doubt and say that a lack of knowledge regarding the specifics of credit card processing is not necessarily a reflection of the banker’s competence. I have found over the years that most bankers, no matter how experienced or knowledgeable about the banking business they my be, don’t really know much about how credit card processing and acceptance really works. That’s because the task of accepting and verifying credit card purchases is handled by third party service companies who process and deposit (or settle) the funds into a bank merchant account.

The decision to accept credit cards is a wise one for any retailer. I agree with financial guru Dave Ramsey’s teachings regarding the use and abuse of credit cards. Many people dig deep holes with credit cards that are hard to climb out of.

But, from a practical business point of view, any retail business that does not accept credit cards is leaving money on the table. Research has shown that accepting credit cards increases revenue and helps with cash flow since you receive the money within a couple of days instead of waiting up to a week for a check to clear.

Credit cards don’t bounce, as some checks have a tendency to do. Credit card users are also more likely to buy on impulse and spend more when they do. Bad news for them, but good news for you. If you have a social conscience concerning the use of consumer credit cards, a retail operation probably isn’t the business for you.

To accept credit cards at a brick and mortar location you typically need four things. The requirements may vary a little, but the following applies in most cases.

You will need: (1) A way to enter the customer’s credit card information into a verification and processing system. This can be done with a swipe terminal, point of sale system, or by calling the credit card in by phone; (2) A credit card gateway company to verify the credit card’s validity and process the payments; (3) A credit card merchant account in which the gateway company will deposit payments made to you; and (4) A business bank account into which the settled funds will ultimately be deposited for your use.

Here’s how the process works. (1) You make a sale and the customer pays by credit card. (2) Using a card swipe machine or telephone, you contact what is known as a “gateway company” who takes the card information you submit and verifies that the card is valid and the charge can be made against the card account. The gateway company returns an approval code for the purchase.

With a swipe machine or point of sale terminal the verification process happens in a matter of seconds. If you’re doing telephone verification it can take a couple of minutes. You call the gateway company, give them the credit card number and expiration date and they give you an approval code that you write on the credit card charge slip. Either way, the money is typically deposited in your merchant account within 24 to 48 hours (less fees, of course).

You’ll also need to apply for merchant status with each credit card company whose card you want to accept. To do business with American Express and Discover all you have to do is fill out an application, but to accept Visa and MasterCard you must have a merchant account. A merchant account is a special bank account set up for the expressed purpose of accepting credit card payments processed by the gateway company. Merchant accounts are usually associated with banks, though you can also use credit card merchant account service companies to perform the same function if you can not get approved for a bank merchant account.

Applying for a merchant account at a bank is much the same as applying for a loan. The only difference is sometimes a loan is easier to get. There is the prerequisite paperwork to complete and pledging of the first born, followed by an approval process that can take up to several weeks. And you are not guaranteed that the bank will approve your merchant account, even if you have been a favored customer for many years. Banks have strict regulations regarding the granting of merchant accounts and if issuing you a merchant account in anyway puts the bank at risk of losing money, you will be turned down. Banks always make decisions based on economics, not relationships (no matter what your banker tells you).

Requirements for qualifying for a merchant account varies among banks, but in general the bank will look at the following criteria:

How long have you been in business? Business longevity suggests a history of stability, efficient management, and good financial health.

What is your product or service? Does your product lend itself to a high rate of returns and chargebacks? A chargeback is a disputed credit card charge that is refunded to the buyer and charged against your account. You are accessed a chargeback fee that can be as much as $20 per event. If your business lends itself to high chargebacks, you will not get the merchant account.

How’s your credit report? Banks always look at how much you owe and how you pay your bills, so it’s important to have good financial and trade references. If you have a history of late payments or defaults to vendors, it will count against you.

What is your anticipated volume of sales and average transaction amount? The more money you make, the more money the bank makes. If you anticipate just a few credit card charges per week it may not be enough to justify the merchant account in the bank’s eyes.

Is your business categorized as a “high risk merchant?” High risk merchants are those with the highest instances of credit card fraud and chargebacks. High risk merchants include many types of internet-based businesses, telemarketers, travel and cruise businesses, and membership clubs. Being a high risk merchant dramatically decreases your chances of getting a merchant account with a bank.

Being a high risk merchant doesn’t mean that you can’t get a merchant account from somewhere else. Thanks to the growth of ecommerce in recent years there are a number of alternative companies that will provide you with a merchant account, sometimes with more perks than a traditional account, but almost always with higher fees.

Also, not all banks support internet merchant accounts. If yours does not, shop around for one that does. We’ll take a look at accepting credit cards online in next week’s column.

Here’s to your success.

Tim Knox
tim@dropshipwholesale.net

Tim serves as the president and CEO of three successful technology companies and is the founder of DropshipWholesale.net, an online organization dedicated to the success of online and eBay entrepreneurs. Related Links: <a href="http://www.prosperityandprofits.com" target="_blank">http://www.prosperityandprofits.com</a> <a href="http://www.smallbusinessqa.com" target="_blank">http://www.smallbusinessqa.com</a> <a href="http://www.dropshipwholesale.net" target="_blank">http://www.dropshipwholesale.net</a>

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Every 6 seconds a new home-based business is started in the United States alone. The success rate for new businesses hovers around the 2% mark with lack of education in marketing the #1 reason for so many failures.

Silver Credit Cards
The lowest in the hierarchy of precious metal named credit cards, silver credit cards have been around since the conception of credit cards in the mid-1950s. Today silver cards have been surpassed in prestige by gold credit cards and platinum credit cards and so have more commonly come to be known as standard or basic credit cards. Advantages of silver credit cards The advantages that silver credit cards have over other types of cards include: * lower annual membership fees (if any) * lower threshold salary which you need to earn if you want to apply * the same credit limit as other credit cards if you have a good credit history or manage your card sensibly * 0% interest for between 6 ” 9 months when transferring your account balance from one credit provider to another The simple fact is, if you are not that fussed over the image you portray when you are out shopping with your credit card, and are more concerned with how you manage your credit card debit, then silver credit cards are certainly more favourable than any other credit cards on offer. Disadvantages of silver credit cards * lower cash withdrawal limits * less rewards in rewards promotion packages, such as a lower percentage rate cash back return with cash back credit cards or lower airmiles with airmile credit cards * less travel perks ” for example, if you have a gold or platinum card you may be entitled to automatic upgrades when travelling, but as there are far more standard silver credit cardholders, it is unlikely this benefit will be afforded to you as well * less prestige, which may mean retailers are less willing to give you the same service as they may provide to gold and platinum cardholders.

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