Archive for July 24th, 2008

Jul 24 2008

Protecting Your Business From Credit Card Fraud

Published by admin under E-commerce

Protecting Your Business From Credit Card Fraud
Credit cards are used as forms of payments now more than ever. There are also more online businesses and most of these businesses accept credit card payments. Therefore, protecting your online business from credit card fraud is vital. For businesses that are offline, the challenges of accepting credit cards as payment can be the same. Fraud is such an ugly word and we want to avoid it at all costs. Thankfully, there are steps you can take, whether your business is online or offline, that will help to eliminate your risk of being a victim.

Steps For Online Business Owners

Although most consumers think being a victim of credit card fraud, particularly when purchasing a product online, it is actually much more likely that the merchant will be the victim rather than the consumer. Here are some tips to help you avoid this.

First, always verify that the address the consumer has given you is correct. Your merchant account probably offers an Address Verification System that will verify that the address you have been given matches the billing address of the cardholder.

If you’re shipping a product to a consumer, make sure the shipping address matches the billing address. If it does not, you probably should investigate the transaction.

Be leery of unusual orders. Since a thief would have no idea of the consumers purchasing history with you, if something gets ordered that is completely out of the ordinary check it out. Phone the customer if you can. Even if it’s legitimate, they should be grateful that you called.

Take as much information from the buyer as you can when they are filling out the order form. In addition to their name, address, and telephone number, ask for the name of the bank that the card is issued from as well as the 3 or 4 security digits that all cards have now.

State on your web site that you have anti fraud devices in place and operating at all times. This will give the thief pause before entering your web page.

Steps For Offline Business Owners

Since you are actually going to see the person that is trying to use the credit card, your chances of being a victim of fraud are diminished, but problems can still happen. Here are some tips to help protect you and your business from credit card fraud.

Never take a credit card without getting identification. Check the name and signature to see if they match. This will not offend most customers who are on the up and up. Most will even be grateful.

Check the credit card for forgery by knowing what characteristics are found on legitimate cards. Many cards now contain a hologram that changes color in the light. Check the signature panel to make sure the signature cannot be erased. If it can, it’s fake. Look for the magnetic strip and make sure it is intact.

You should also use the Address Verification Service. This will help you as well.

Keith Baxter made it his mission after college to educate as many people as possible to the advantages and disadvantages of credit through a widespread re-education initiative. You can find out more about Keith and what he's up to at <a href="http://www.credit-card-debt-consolidation.net" target="_blank">http://www.credit-card-debt-consolidation.net</a>

A Mobile Merchant Account
If you operate a mobile business and worry about taking credit card payments the old fashioned way, rest assured that a mobile merchant account can provide you with up-to-date technology that will give you the lowest retail rate and instant card feedback while in the field. You won’t have to worry that you might not learn that a customer’s credit card is rejected when you return to the office. Nor will you have to leave a statement and hope the customer remembers to send in a payment. Now you can apply for a mobile merchant account that will provide you with up-to-date wireless equipment that can provide confidence and security while you are processing payments on the road.

When you are ready to apply for a mobile merchant account, you will be happy to know that many companies can give you an answer the same day. As long as your company has a decent credit history and is able to pay monthly fees for account services, you should have no problem in getting approved for a merchant account. If you conduct business while on the road, for example, by delivering floral arrangements, making service calls, or providing transportation, you can collect credit card payments at the point of sale rather than waiting to send a bill or hoping the customer will have the correct amount of cash or pay with a check that won’t bounce. If you plan to attend a trade show, a conference, a convention, or a seminar where you will be selling products, you can take along a wireless credit card processor to make sure you get paid the same day. Wireless units come with or without printers. They will let you get the lower retail swiped rate, along with immediate authorization and sales confirmation, instead of paying the keyed-in rate if you call the credit card number into the office for processing.

Your mobile merchant account will help you save money and time. You can handle the credit card processing yourself instead of hiring accounting staff to send out bills and call for collections when checks bounce from the back. You can even get additional mobile equipment to support your business transactions while in transit, like a pager or an e-check processor. Most units are small and easy to transport in a vehicle of just about any size. They fit neatly on a table for indoor business purposes, too. No special training is required for operating them. Just read the instructions or talk to the account associate to learn how you can start accepting credit card payments quickly and easily.

The rates for utilizing a merchant account are not prohibitive. Plan to discuss the fees with your lender to be sure you understand the pricing for each type of service. Your credit card processor may be billed at so much per transaction, or you might be able to request a monthly percentage rate. Find out why so many business owners are using credit card processing equipment that can be obtained with the help of a mobile merchant account.

Shane Penrod is the founder of <a href="http://www.merchant-account-quotes.com" title="http://www.merchant-account-quotes.com" target="_blank">http://www.merchant-account-quotes.com</a> Specializing in allowing merchants the ability to shop and compare multiple quotes from national merchant account providers. For free quotes on merchant account rates and fees, please go to <a href="http://www.merchant-account-quotes.com" title="http://www.merchant-account-quotes.com" target="_blank">http://www.merchant-account-quotes.com</a>

Get An Easy Merchant Account
Get an easy merchant account when you apply at one of the hundreds of online application centers that await you. A merchant account lets you expand your customer services to accept credit card payments in a number of easy ways. Your clients will love the convenience of shopping on credit instead of hustling to produce cash or write a check at the checkout line. And you will love the convenience of instant payments instead of waiting days or weeks for a check to clear or a monthly statement to be paid.

You can find an easy merchant account lender by using the phrase in a search engine of your choice. When the list of links pops up, start browsing to find those that you are familiar with or want to learn more about. Click through each lender’s Website to locate terms, fees, and services rather than assuming that all are the same. You will soon notice that each lender has its own price list and terms, so get a good sampling before making a decision to go with one of them for your merchant account.

Easy merchant account terms should be spelled out clearly at each Website. If you do not understand exactly what is expected, or if some of the language seems vague, get in touch with a customer service representative to ask questions. It is better to find out in advance what you will be expected to do and to pay before signing a contract that could end up jeopardizing your business. Obviously you will want to get the lowest rates and the best terms. For example, you may have to choose between paying so much per transaction (often a quarter or less) or paying a low interest percentage each month, which may require certain minims, as well.

Try to locate a lender that you can trust for your easy merchant account, one that has been in the business for some time. Perhaps you’ve seen news stories or read business articles that have told you something about this company in the past. You can check archived press stories as well to get a feel for the legitimacy and dependability of a particular lender. If you cannot find helpful information, ask the Better Business Bureau or check with other businesses around town or in financial chat rooms to get the scoop.

Your easy merchant account, when approved, will let you accept credit card payments from customers in a number of ways. You can set up a telephone ordering and payment system, for example, that is completely automated and does not require human services support except for a part-time customer services representative who can answer questions. Or you might want to get a wireless credit card processor that you can take along with you when you deliver goods or services, and thus process payments immediately. Another option is to put in a processor at your shop or store so customers can pay with a credit card instead of just by cash or check. And a company Website with credit card processing capabilities can draw clients from many nations. Your underwriter can provide necessary support for converting currencies and processing offshore payments, often for one low monthly fee. Shop today for your easy merchant account.

Shane Penrod is the founder of <a href="http://www.Merchant-Account-Quotes.com" target="_blank">http://www.Merchant-Account-Quotes.com</a> Specializing in allowing merchants the ability to shop and compare multiple quotes from national merchant account providers. For free quotes on merchant account rates and fees, please go to <a href="http://www.merchant-account-quotes.com" target="_blank">http://www.merchant-account-quotes.com</a>

High Volume Merchant Accounts
As your business continues to grow and customers buy more goods and services, you may want to consider joining those who are applying for high volume merchant accounts. When you are approved for a high volume account, you can get good prices on mid- and non-qualified sales, along with debit processing, monthly statement fees, and additional expenses. The greater your volume of business, the better deals you may be eligible for when working with financial institutions or companies who can provide this valuable service.

The way it works is that you apply for a merchant account at a bank that offers great pricing and low-cost fees. These can be packaged in a variety of ways. For example, you may want to pay a few cents for each transaction, but if you experience high-volume sales, this could become a costly option. The other route to go is to pay a low monthly overall percentage, often between 1% and 2%, for the entire sales volume you experience via your credit card and debit-processing program. High volume merchant accounts can save you money over time because you will be able to pay smaller fees for each transaction or get a better rate for the amount of profit that you bring in.

If you currently have a sizable volume of sales and perhaps expect to do more in the near future, keep in mind that high volume merchant accounts have helped others in your position. Your customers will appreciate the ease of using up-to-the-minute technology for processing their orders with your company. And your employees likewise will be happy to turn their attention to other tasks within the organization. Your company may even see profit increases within the first few months as the word spreads about your merchant account status and credit card processing capabilities.

You can apply for high volume merchant accounts through your local bank or a preferred financial institution that can process Visa and MasterCard credit accounts. Your application should demonstrate that your company is not involved in illegal or shady dealings that the underwriters are unlikely to approve, including gambling, pornography, pharmaceutical offerings, and telemarketing. Then you will want to be able to show that your company is fiscally solvent and maintains a solid credit history. You might include documentation to support the notion that your company will be able to pay merchant account fees in a timely manner.

In upgrading your business to accommodate e-commerce solutions like credit card processors through a merchant account, be sure to calculate in advance the type of fees or expenses that will be affiliated with this move. You don’t want to start something you can’t finish, so project related expenditures for the coming year to see how they fit with your company budget. If it appears a credit card processor or wireless unit will tax your operating budget, you may be able to take out a low-interest loan to fund the initial start-up expenses. Discuss this option and any other questions you might have with the bank representative who manages applications for high volume merchant accounts.

Shane Penrod is the founder of Merchant-Acount-Quotes.com Specializing in allowing merchants the ability to shop and compare multiple quotes from national merchant account providers. For free quotes on merchant account rates and fees, please go to <a href="http://www.merchant-account-quotes.com" target="_blank">http://www.merchant-account-quotes.com</a>

Find The Best Merchant Account
Do you know where to find the best merchant account? If so, you probably already have one. If not, maybe it’s time to find out. A merchant account can open the door to e-commerce and position your company for unprecedented growth. The chief benefit sought by many business owners is the ability to process credit card payments. Studies suggest that people who pay with plastic tend to shop often and spend more. You can take advantage of this trend with a merchant account from a reliable lender.

Plenty of well-known or highly ranked banks and financial institutions offer what some consider as the best merchant account. Since not all of them can be the best, however, it’s really up to the client that’s you to decide which account plan will best help your business to grow. Much will depend on the fees involved with various services. For example, some lenders charge application fees while others do not. Other lenders expect you to pay annual membership fees. It is a good idea to check out the price lists at each lender’s site or to discuss these with an account representative before signing a contract. Some lenders are known for implementing a terrific credit processor with a combination terminal and printer. Others might be more widely recognized for their ability to support an Internet site that accepts credit payments. However, you might be more interested in a telephone ordering system with credit card payment options that will facilitate customer access to goods and services.

Whatever your credit processing needs, the best merchant account is the one that will help your company develop its potential. You need a company that is not too far above you to treat your business as a valuable client. You also want a lender with helpful customer support personnel who are available to answer questions and provide guidance when needed. You don’t want to wait on the telephone for 15 and 20 minutes for someone to take you off hold. Nor do you want to have fees increased unexpectedly so that your company’s budget must strain to meet payments.

The best merchant account is the one that you can trust to protect your company’s interests. You need a dependable provider who can offer quality equipment and reliable support or maintenance if needed. Your lender should be able to offer reasonable account fees and secure transmission on all customer transactions. When you look good, your lender looks good, and the customer benefits most from this type of positive win-win relationship.

To find the best merchant account, you may want to ask other business owners to recommend a lender they have worked with. Or you can browse testimonials on the Internet or in chat rooms. Never sign up with a merchant account lender who seems suspicious or about whom you know little. Your business is too valuable to take chance on losing all with an unknown underwriter who may be here today and gone tomorrow, so hold out to find the very best merchant account.

Dane Collins is with Merchant Digital <a href="http://www.merchantdigital.com" target="_blank">http://www.merchantdigital.com</a> a nationally recognized merchant account provider. Start accepting credit cards today: <a href="http://www.merchantdigital.com" target="_blank">http://www.merchantdigital.com</a>

Basic steps to have an effective e-commerce website Posted By : Sunil kumar Singh
Electronic commerce or E-commerce is one of the latest business trends nowadays. It mostly deals with the selling and buying of merchandise. E-commerce can be also related to availing or rendering services, may it be from an individual or a company. Just like any type of business, e-commerce should have an effective website to be able to attract possible buyers and clients. However, an e-commerce website is not like a typical non-commercial website. It must include necessary and clear details to hold the interest of the web viewers.

What Is A Credit Card Merchant Account: The Most Important Element Businesses Have To Know
With the proliferation of the Internet technology, everything revolves in a fast digital world of information technology, and credit cards had continuously dominated the scene with tremendous rate.

Today, credit cards had already brought shopping online. The convenience it brings to the people had made the credit card industry more than a phenomenon. And where people usually buys, businesses follows. And with e-commerce rapidly saturating the Internet, having a credit card merchant account is the name of the game.

But what is a credit card merchant account? Why is it that businesses consider it as a must-have feature on their online business?

Basically, a credit card merchant account is an account that entrepreneurs put up with a bank so as to enable the firm accept credit card payments from their customers. This goes to show that whether it is a small business or a home business, it is a must for every industry to have a credit card merchant account.

Credit card merchant accounts are effective ways in increasing the sales of a business. This is because credit card merchant accounts entice people to buy on impulse. Therefore, because of the convenience credit card makes, the business will be able to attract more people to buy online, and when they want to buy, the business must have a credit card merchant account so as to accept the buyer?s credit card.

Moreover, credit card merchant accounts can also accept payments by phone and fax. Therefore, it gives the business more flexibility in dealing with payments.

However, getting a credit card merchant account is not that easy. The approval of an application on a credit card merchant account is dependent on the relationship of the business to its bank. This means that if the business is still new, it might have experience some difficulty in obtaining a merchant account.

Nevertheless, credit card merchant accounts are still considered as a crucial element in one?s online business. It is the only way to maximize the business? potential online. Plus, there is definitely no other way to provide additional payment option to the online customers than what credit card merchant accounts can do.

Basically, experts contend that when people find it easy to buy online and doubly easy to pay the items online, then, chances are they would be more than willing to buy it instantly. And that is the main attraction of the credit card merchant account, to create a ?buy now? phenomenon.

Nowadays, businesses are more technology-wise, and where money is the subject matter, credit card merchant accounts is the name of the game.

David Riewe is a Publisher and Online Marketer. Visit his Credit Resources Blog Below: <a href="http://www.push-button-online-income.com/creditcards/" target="_blank">http://www.push-button-online-income.com/creditcards/</a>

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