Archive for May 9th, 2008

May 09 2008

Selling Ebooks & Other Digital Goods on eBay

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Selling Ebooks & Other Digital Goods on eBay
The sale of ebooks on eBay is a large market and it is a venture that can be filled with great opportunity and success for the seller, as well as the buyer. The great thing about ebooks is that many of them come with Master Resell Rights. What does this mean and how can it help the buyer and reseller? Master Resell Rights are granted by the publisher of an ebook (or other digital product) to the sellers of their product. In turn, the buyer can turn around and sell it to other ebook buyers, keeping 100% of the profits they generate from their sales. No commissions or royalties need to be paid to the original publisher. (Please note that the copyright remains the property of the original publisher. Copyrights are not transferred, just the right to distribute the products.) So, everyone profits from these Master Resell Rights. Digital products, like ebooks, are easy to sell. Here are some examples why selling ebooks can be to your benefit: 1. Oftentimes, the publisher of the ebook provides cover graphics and a sales letter in web page format so that you can easily customize it with your own information and upload it to your own server for people to download after purchase. 2. No trips are required to the post office if you send via internet only. Some sellers opt to burn the ebooks onto a CD and mail it out via snail mail to their buyers. (By doing it this way, the seller rakes in more profits by charging for Shipping & Handling.) It is important to note at this point that if you are selling ebooks delivered via internet download on eBay that it is AGAINST eBay rules to charge Shipping and Handling for this transaction. Many ebook sellers charge S&H anyway, but I find it is best to follow all of eBay’s rules. Keeping your nose clean is the best way to develop your reputation on eBay. 3. Selling digital products is not that time consuming. In the beginning, the set up is a bit time consuming, as the seller must upload all their ebooks to their server, as well as customize the sales letters and create eBay listings for the eproducts. When you have most of your digital deliveries on autopilot, you can spend a few hours a day developing your relationships with your buyers and potential buyers. By this, I mean following up on items purchased, developing new digital products for your buyers, and marketing your e-products on the internet as well as other sources. eBay’s new Digital Delivery System has really simplified and broadened the ability to sell digital goods on eBay. Although it does have its drawbacks, I find that it is really the best way to get your product to your buyer. To learn more about eBay’s Digital Delivery System, please consult this informational area provided by eBay: http://pages.ebay.com/help/sell/selling-digital-items.html With this new ability to provide the download location immediately to eBay buyers, sellers are able to free up much of their time because it cuts down on manually sending emails. When the download URL is made readily available to the buyer, you do not have to worry about the buyers’ email spam filters or even their correct email address. As soon as the PayPal payment is processed, the location is disclosed on their receipt. In addition, buyers can access the download location again at any time by doing the following: 1. Sign in to the eBay account name under which the item was purchased. 2. Go to “My eBay.” 3. View the “Items I’ve Won.” 4. Select the item and view the ad listing again. 5. Click on the hyperlink provided: “View digital delivery information for this item.” eBay’s Digital Delivery System does have some drawbacks of which you may want to be aware: 1. You must qualify to sell digital goods according to eBay’s seller requirements as described in the hyperlink above. 2. The buyers MUST use PayPal and MUST pay immediately. No money orders, checks, or echecks! 3. Each digital item must be purchased individually, so invoices cannot be combined. This means the seller must pay the credit card processing fee for each transaction. 4. Digital goods can no longer be sold in Auction format. You are forced to use only Fixed Price or Buy it Now. In addition, you are restricted to list the item in only certain categories. To amass a large selection of ebooks is pretty easy, they are all over the internet. Each ebook has its own terms of use and distribution rights that you will want to investigate and try to follow. To sell ready-made ebooks, you will not need to know much about copyright law. However, if you create your own ebooks, you may want to read up on copyright law and make sure that if you quote or use an extensive amount of someone else’s text that you know how to give proper credit for this, or if you need to give credit at all. Now, on to the competition. Many people ask me about the nature of ebooks with Master Resell Rights. “Aren’t you just feeding your competition, since they will be selling the same exact thing?” Yes, most definitely you will be. And that is what you want to do. There are reasons for this, and they all have to do with branding, affiliate programs, advertising, and joint ventures, among other things. Major idea to keep in mind: Ebooks are considered “viral” marketing tools, because they spread like wildfire. The ebook market is big enough for all of us. What a seller brings to the market is what makes this a wonderful industry to be a part of. Each seller and ebook publisher is different. Each has a different niche, a different sales perspective, varying philosophies, and a different level of experience. It is best to see each ebook seller as a partner rather than competition. If you view them in this way, you will profit from your relationships much more than if you try to sabotage or bring them down. It’s all about helping one another to make some extra money. :) So, keep offering new, quality products in subjects people are interested in and present them well. Equip your buyers with things they will need to sell these products. Develop relationships with other serious ebook sellers. Unfortunately, as in every industry, there exists scam artists and those who do not deliver on their claims, or try to deceive you into thinking you will make zillions of dollars from just selling ebooks. Selling ebooks is work and one must put time into researching the market, and the best ways to get your products to your buyers. This is another reason why you should develop relationships with other ebook sellers. They can help you immensely in overcoming obstacles that are common in the business. I spend hours and hours on this every day. Not every ebook seller needs to do this. I am just the type of person who is always looking to grow and expand my business. You CAN make money on selling ebooks, even as a nice little side income. Like everything else in life, what you get out of it is what you put into it. :-) And, to be fair, there are some downsides to selling ebooks you should be aware of. 1. You will have to spend money before you earn money. Invest in a quality web hosting service and buy an inventory of newer and operational ebooks. If you are interested in creating your own ebooks, you may want to invest in a digital ebook compiler of some sort (to make PDFs and/or executable files) and graphics templates. 2. Ebay’s rules can be confusing, but try to follow them to the best of your understanding and ability. 3. You must keep track of your ebooks. Once you start collecting them, I recommend creating various folders on your hard drive to house your ebooks in a system that you will be able to revisit again easily. Perhaps by resell rights permissions, then by topic, for example. Whatever works best for you. Please keep in mind, I do not claim to be an ebook expert. I learn something new about ebooks every day. But I have been selling ebooks on eBay since early 2005, and have gained some knowledge on the business, especially how to do it in the eBay environment. I hope this guide has helped you and has provided you with some insight into the every day world of selling ebooks on eBay. If you are interested in learning more about creating, selling, or distributing infoproducts, please feel free to contact me at http://www.distinctivedownloads.com. Thank you for time. Wishing you the best of success, Niki Rodino http://www.distinctivedownloads.com

Niki Rodino is currently an ebook author and active seller of digital products on eBay. To purchase quality original ebooks with Master Resell Rights, visit http://www.distinctivedownloads.com

Untraditional Gorilla Marketing With Auctions
by Claude Bourgoin © 2006, Mightybids.com, Claude Bourgoin There is a new, untraditional way for reaching your target market. Online auctions have become so extremely popular that it’s now become a great extention to your marketing initiatives. There’s is a lot of talk about online auctions because people enjoy them, the variety of products and the buying and selling experience they offer, have made them some of the most visited sites on the web. For businesses, they offer all kinds of new possibilities, from the sales and inventory management perspective to marketing research and web site promotion. Auctions get an estimated 70 million visitors a month. With all this traffic some promote their products in order to take advantage of this visibility to promote products a large group of targeted potential customers. Leveraging the auctions combined traffic to promote your product can give you more exposure than any single web site’s traffic could, or even offline advertising at a price point that isn’t available anywhere. Among the first to realize the potential of auction were the computer and hardware vendors who quickly realized how to move obsolete inventory thought them.Today many offline stores realize that their unsold inventory is doing them no good collecting dust on their shelves, so it’s an effective way to offer them to interested buyers, letting the buyer fix the selling price and generate the extra income from stale inventory that could, otherwise become a total loss. From a marketing perspective some use auctions for new product price testing and testing sales copywriting efforts. It’s an effective and inexpensive way to test new product prices is to see what people are willing to pay for a product offering what your new product promises. Some sell their product at three or four different online auctions, then calculate the average selling in order to determine the suggested selling price before launch of a new product. Similarly some test the copywriting to determine the best description and conversion potential. In order to get started all is needed is an online auction store, allowing you to advertise your store with links back to your site and your product information page. You’ll need well designed ads offering product details with all the proper images, effective copy writing and of course the proper use of keywords. This will allow you to position this auction post in front of the proper audience, leveraging the power of the auctions search own engine and driving more traffic to your site and generating interest for your product. Online auctions were never intended to complement marketing and promotion efforts, they were created to move products and create value from the Internet.But over the years these sites have attracted so many buyers that they’ve become a great traffic generation tool for your web site, giving your products and your company more exposure and international visibility. In many cases, they won’t replace your offline initiatives, but for a lot of products they are an excellent alternative to the traditional ways of moving inventory, gathering marketing information and generating visibility.

Mr. Claude Bourgoin (MBA) is a business and marketing consultant and is a contributing author for this website. He can be reached here for <a href="http://www.mightybids.com">online auction tips</a>

What Products To Sell On eBay And Where To Find Them
There are more than one million people visit ebay every day. These people come to eBay not just visiting, they are looking for something and ready to buy when they found the items they are looking for. If you have something to sell online, eBay obviously is the best place for selling your stuff. You can sell almost anything you can imagine on eBay. Here are some tips and ideas that can help you start making money from eBay.

Sell High Demand Products
To find out what products hot in eBay, you can study eBay Hot Categories report at http://pages.ebay.com/sellercentral/hotitems.pdf which can help you decide what kinds of hot items you want to sell. After deciding what items to sell your next question is where to buy these items for reselling on eBay. You can buy your stocks from wholesalers, but you usually need to order in bulks. Thus it will cost you several hundreds to thousands dollar to buy the stocks at the beginning. One way to start your eBay business with minimum cost is deal with drop ship wholesalers. Drop ship wholesalers allow you to list their products for sale on eBay and other auction sites without paying upfront to stock products. You only pay to the drop ship wholesaler when an item is sold and the drop ship wholesaler will ship the item on your name to your customer. You don’t store any inventory; package and ship merchandise.

Garage Sales and Flea Markets
You can find inexpensive items for reselling on eBay from garage sale and flea markets. Take some time to shop around for the items you wish to resell on eBay.

Sell Returned Items
Another way to get things to sell on eBay is buy returned items from stores and retailers. Usually the retailers will not resell returned items again so they have to do something with those returned goods. You can try to approach store managers and ask them whether they can sell the items to you at below cost.

Trade Shows
Trade shows are another way to find products for reselling on ebay. Lots of merchants gather in one place to look for resellers. You can find trade shows in a particular industry by contacting trade associations and industry publications.

Alan Liew is the webmaster of online4income.com which provides information, tips and ideas of how to <a href="http://www.online4income.com">make money online</a>.

AMAKE MONEY ON eBAY ~ Is It Really A Buying Mistake?
If you make a buying mistake ” accept your buying mistake, the resulting loss (AND YOUR LESSON), and then move on. However, what if it isn t a buying mistake? What if it is problem with the listing? To amake money on eBay, you need to quickly investigate and then take appropriate action. If it is a problem with the auction listing, that problem needs to be corrected so that a sale will happen.

If you have made a buying mistake, and now own item(s) that will not sell on eBay, then quick action is required. There are two keys things about every buying mistake.

The first step is to learn from the mistake. Understand if you made an error in investigating the potential popularity of the item, if the marketplace changed, or if it was something else.
The second step is to turn that mistake back into cash as fast as possible. Use whatever means you need (No minimum auction, bundle and sell at wholesale, or another method.) to sell the product. Use the proceeds for the sale to purchase products that will amake money on eBay.

However before you assume it is a buying mistake, be sure that you have exhausted all of your selling options. That includes verifying every aspect of your eBay listing. For example:

TITLE
Start with the title.
You are allowed 55 characters. Did you use them all?
Did you use the best title information?
Did you use the most widely-known name/description?
Is the message clear?
Did you provide the key facts/data about what you are selling?
DESCRIPTION
Next examine the item description.
o Is the information clear and easy to understand?
o Did you include a thorough description of the item.
o Were all of the features listed?
o Were flaws accurately describer? There needs to be a balance in the description that is used for a flaw or defect. Be totally honest and accurate, but don t scare every prospective buyer away. If the product is so bad that it scares everyone away, do not sell it on eBay.
o Was shipping information included?
o Do you have a guarantee? Is it clearly stated in the description?
PHOTO
Photos are important.
o Is the photo clean and in-focus?
o Is the lighting good?
o Have you minimized distractions in the background?
o Does the photo clearly depict the item that you are selling?
o Have labels, tags, packages been included? (This is especially important on high-end items.)
PRICING
Establishing fixed prices or reserve prices that are too high is a problem.
o Did you look at other recent auctions for similar items.
o What amount did similar items sell for?
o Is your reserve price too high when compared to recent sales?
o Is your Buy It Now price too high when compared to recent sales?

It is important to take a moment and carefully check the listing information. Often being in a hurry, or just forgetting how important the listing is to the sale results in the omission of information that will be critical to selling an item. Don t immediately assume that the item is just wrong and will not sell. Investigate and make sure that you have taken the right steps to create a listing that will sell your product for the highest possible amount.

To Your eBay Success!

(c) 2007 Bob Hamilton Visit http://www.onlineauctionsmadesimple.net for a Free dropship report!

Ebay Ebook Success: Using Reviews and Guides to Promote your eBay Store
In my last article I discussed how to effectively promote your eBay store using your About Me page. In that article I outlined that it was one of the most underutilised promotion opportunities on eBay. Ebay Reviews and Guides are a new introduction by eBay, but are just as underutilised by eBay sellers as the About Me page. In this article I will discuss how you can utilise this excellent feature to promote your eBay store:

1) What is an eBay Review or Guide?:- A review is simply your own personal review of any product on the eBay market, for example a CD, DVD, book etc. You give the product a rating out of five and then write a brief personal review about what you liked, didn’t like etc. A guide can be on absolutely anything you are qualified to give advice on. I convert these newsletter articles into “Ebook Success” guides on eBay which complement my eBay store. However, guides don’t necessarily have to relate to your eBay store. If for example, you enjoy fishing then you could write guides related to fishing.

2) Why should I write an eBay Review or Guide?:- I would personally recommend writing guides over reviews. The reason for this is that when you write a review the only credit you receive is a small link to your eBay feedback profile. When you write a guide you receive a link back to your eBay feedback profile, eBay store, eBay About Me page, and some of your active listings. Anyway, whether you choose to write a review or guide, the reason for doing so is promotion. People reading your review or guide will be made aware of your eBay presence, may click on a link to one of your pages, and this may even lead to a sale.

3) What should I write my eBay Review or Guide on?:- As I mentioned earlier I write “Ebook Success” guides which are basically converted copies of these newsletter articles. However, the possibilities are endless. Just think of your hobbies, your job, or anything else which you know enough about to write a series of guides on. Everyone can write about at least ONE THING. Once you have found your topic, break it down into small, relevant guides. If you’re really, really struggling to find a topic for a guide, then write a review on a product that you own. Although the promotion will not be as great as the promotion you would receive from a guide, it still provides you with free promotion.

That’s all there is to it. Keep writing regular guides and if they are good people will rate them positively. The more positive ratings you get, the higher your reviewer rank gets. Also, the more guides you write, the more pages you have on eBay promoting your listings, your store, and your feedback. Since reviews and guides are relatively new and haven’t fully taken off yet, it’s best to get in now, while the majority of eBayers are not writing reviews and guides. That way when it takes off on a larger scale, you will already have a solid foundation upon which to build. To write your own eBay review or guide go to http://reviews.ebay.co.uk/. If you want to see view my reviews and guides for some inspiration then go to http://search.reviews.ebay.co.uk/members/ebookcavern. This is a promotional opportunity that you should not pass up. For five minutes writing, you can have a free, long term, promotional tool at your disposal.

Want to know how Tom Parker runs <a href="http://stores.ebay.co.uk/theebookcavern">http://stores.ebay.co.uk/theebookcavern</a> whilst automating 95% of the tasks? Then visit <a href="http://www.theebookcavern.co.uk/">http:www.theebookcavern.co.uk/</a> or send a blank email to <a href="mailto:newsletter@theebookcavern.co.uk?">newsletter@theebookcavern.co.uk</a> and find out all the secrets. Please include this bio when reprinting.

Tips For finding out Wholesalers Posted By : Guna Seelan
Are you one of those retailers or sellers who are searching for wholesale sources?? To get hold of a right wholesaler is a very uphill task for those people who have had no experience in this line of work.

What You Need to Know BEFORE You Get Started on eBay.
What You Need to Know BEFORE You Get Started on eBay. So you’ve decided that you want to get started as a seller on eBay. There are a few things that you really need to know before you go and throw yourself in at the deep end. What to Sell. First off, you need to know what it is you’re going to sell: what’s your speciality? You’ll do far better on eBay if you become a great source for certain kind of products, as people who are interested in those products will come back to you again and again. You won’t get any loyalty or real reputation if you just sell rubbish at random. When you think about what to sell, there are a few things to consider. The most important of these is to always sell what you know. If you try to sell something that you just don’t know anything about then you’ll never write a good description and sell it for a good price. You might think you’re not especially interested in anything, but if you think about what kind of things you usually buy and which websites you go to most often, I’m sure you’ll discover some kind of interest. If all else fails mention it to your friends and family: they’ll almost certainly say “Oh, well why don’t you sell “, and you’ll slap your forehead. Out of the things you know enough about, you should then consider which things you could actually get for a good enough price to resell, and how suitable they would be for posting. If you can think of something of that you’re knowledgeable about and it’s small and light enough for postage to be relatively cheap, then that’s great! Don’t worry if you think the thing you’re selling is too obscure - it isn’t. There’s a market for almost everything on eBay, even things that wouldn’t sell once in a year if you stocked them in a shop. You’ll probably do even better if you fill a niche than if you sell something common. Tax and Legal Matters. If you earn enough money, you should be aware that you’re going to have to start paying tax - this won’t be done for you. If you decide to sell on eBay on a full-time basis, you should probably register as a business. Prepare Yourself. There are going to be ups and downs when you sell on eBay. Don’t pack it in if something goes a little wrong in your first few sales: the sellers who are successful on eBay are the ones who enjoy it, and stick at it whatever happens. Anyone can sell on eBay, if they believe in themselves - and if you do decide it’s not for you, then the start-up costs are so low that you won’t really have lost anything.

Salehoo offers everything you need to get started in creating a fully profitable ebay business. <a href=http://dthorpe.salehoo.hop.clickbank.net>Visit Salehoo</a> and start your Ebay business today!

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