Mar 06 2008
Your Web Merchant Account
Your Web Merchant Account
Do you know of competitors who are using a Web merchant account? If so, chances are they are more than satisfied with the benefits this type of account can confer on a business of any size. Assuming this is the case, do you really want to be left behind as your colleagues begin to see profit increases from 50% to 400%? Obviously not! Now is the time to maximize your company?s potential by applying for a merchant account that will support your company?s image and credit card processing operations on the Internet. If you already have a Website, let a merchant account make it even better by enhancing your technical operating functions. If you don?t have a Website, a merchant account can make it easy to put one up and start accepting credit payments from your clients.
When you apply for a Web merchant account, you are asking for a bank or another financial underwriter to support your credit excursions into the world of e-commerce. As more and more business owners look to technology to improve the way they do business, they will need support from banks in the form of credit services and technical assistance. A company Website is the perfect means of showcasing your company to every customer in the world. You don?t have to rely on expensive print or broadcasting media. Just register for a domain name, find a host site that accepts a low monthly rental fee, hire a designer to help you create a fantastic company image, and you?re in cyber-business! Your merchant account can help to pay for these services and assist with locating the technical help you need to make them happen and keep them operational. Alone, you may not make much progress, but with a powerful underwriter working behind the scenes, your company could emerge front and center in your industry.
A Web merchant account will let you extend credit card payment services to customers from every nation in the world. You don?t have to wait for checks in other types of currency to arrive or have them converted at your bank, and then wait again to be sure the funds are in the account of origin. With a credit card processing feature on your company?s Website, you can easily and quickly process each transaction, or several transactions at once, to keep the cash flow steady and your customers satisfied.
Your Web merchant account will let you adopt other equipment as well, like a pager, a wireless credit card processor for remote destinations, and a digital credit card processor. Gone are the days of manual payment processing that require patient effort on the part of both customer and cashier. Now customers can pay their own bills with a credit card, usually without the help of a company employee. Some start-up effort with the help of your merchant account will let you turn your attention to other things while sales pretty much take care of themselves.
Find out now how your business can benefit from a Web merchant account.
Shane Penrod is an expert author and owner of http://www.merchant-account-quotes.com A merchant services resource site where you can shop and compare quotes from national leading merchant account providers. <a href="http://www.merchant-account-quotes.com">Your Web Merchant Account</a>
The Facts About Internet Merchant Accounts
If you own and operate an online business, then you realize that without giving your customers the ability to pay for your merchandise with their credit cards you are not likely to make much money. Online shopping practically depends on credit card transactions. Online shopping has never been more prevalent than it is right now, and the vast majority of online customers prefer to pay for their goods with their credit cards. That is why you need to consider opening an Internet merchant account. By doing so, you will be able to provide a quick and convenient payment method for your customers, as well as provide your business the opportunity to expand tremendously.
An Internet merchant account is set up an online merchant account provider for an online business in order to accept credit cards as payment from customers. The account provider works to authorize credit card purchases and makes sure that the funds are deposited into your business bank account. Traditionally, merchant accounts were not offered by banks to online business owners. But, with the increase in online shopping in recent years, there are a number of Internet merchant account providers turning up that offer services specifically to those business owners that market their products online. Banks still typically do not offer online merchant accounts, out of fear of credit card fraud. When you decide to search for an Internet merchant account, since there are so many providers out there, it is important that you research all of the factors involved with Internet merchant accounts, particularly the fees and services, so that your profits stay with you and your business continues to grow.
There are many potential costs associated with opening and keeping a merchant account. Not all Internet merchant account providers will charge these fees. These fees include the application fee, which is incurred by the provider to cover application processing costs, no matter if you open a merchant account or not. Some Internet merchant account providers will waive the fee if you do open an account with them. And some merchant account providers don’t even charge this fee. Often, an annual fee is charged on an Internet merchant account as well. Providers charge this fee for no other reason than for having an open account with them. There is the statement fee, a monthly charge that can be as much as $25 per month, which is imposed to cover the account provider’s own costs. Another type of fee, the discount rate, is deducted from each and every one of your sales, usually between 2 and 4 percent. The fixed transaction fee, like the discount fee, is based on each sale, but is a static amount regardless of the cost of the merchandise bought, usually .20-.30. There are also various miscellaneous fees that are levied on your account, including a termination fee, which is charged if you cancel your account before the contract is up. Further, there are even charges that are withdrawn if a customer requests a refund, with the purchase amount credited back to their credit card.
Obviously, there are many potential hefty costs associated with an Internet merchant account, and it can take your profits away from you. It is important that you assess different the Internet merchant account providers and the fees that they will charge so that you don’t lose money unnecessarily. One way to do this is by using your current sales data to estimate the costs of your Internet merchant account.
With an Internet merchant account, payment processing usually comes in the form of real-time processing. Real-time processing is ideal for online merchants because the credit card is directly processed at the time an order is placed. The customer quickly receives an email notification that the order is accepted and the fund transfer is approved, once verification and approval of the credit card is received. There is usually a slight delay of a few days before the funds will be deposited into your bank account.
Ideally, you will want to have a sustaining business relationship with your Internet merchant account provider. There should be no doubt in the trust or confidence you have in your provider. In addition to speedy processing of your credit card sales, your Internet merchant account provider should offer other services that will allow all of your business transactions to run smoothly. They should accommodate several brands of credit cards (Visa, Mastercard, Discover, American Express, etc.), as well as providing additional payment alternatives, like PayPal. They should have a clean record of good service and consistency. And they should be superlative in providing you customer service. All issues or problems should be handled tactfully and quickly. Because of the apparent necessity of having an Internet merchant account, the provider you choose can make or break your business with fees and service. It is critical to know the facts about Internet merchant accounts and their providers so that your business continues to thrive.
Mark is a director of 3 Internet Companies, is a published author and has written many articles on a widespread number of topics. All his articles may be reproduced provided that an active link is included to <a href="http://www.merchants-account-services.com" title="http://www.merchants-account-services.com" target="_blank">http://www.merchants-account-services.com</a>
Get Your Low Rate Merchant Account
What can a low rate merchant account do for your business? Plenty! A merchant account provides you with the support your company needs to conduct e-commerce, which is the trend that more entrepreneurs are following these days. After getting approved for a merchant account, you can set up your business to accept credit card payments by a variety of means, including a desk-top terminal, a wireless unit, digital phone payments, and an Internet credit card option. Why wait and worry over a customer’s check that may bounce when you can get a real time processor for credit card payments that will help to keep your company solvent? Moreover, accepting credit card payments can actually help your company to grow, since more customers are choosing to pay with credit cards nowadays. In a few short months, you profits could multiply while your expenses decrease if you follow a prudent business plan for incorporating e-commerce options.
One of the most important keys to achieving long-term success with a low rate merchant account is to find an underwriter that charges reasonable fees. Some shysters will try and take advantage of a na ve new business owner who doesn’t know how to evaluate merchant account terms. A novice might be so excited at the prospect of getting a merchant account that he or she will accept any terms, failing to keep in mind that like a personal credit card account, a merchant account is based on terms that can vary. It is always best to shop around for affordable rates that provide quality terms and service. Carefully check all the listed fees, and ask the company representative about any others that are not listed, such as whether an annual membership fee will be required next year, or if there are service fees that will be implemented when the account is activated. If you don’t get clear answers, steer away from that company and look for another with clear-cut information.
A low-rate merchant account may charge monthly fees as low as a few cents for each credit card transaction or a low overall percentage rate for the account services. Find out what the actual fees will be and if these can change over the course of the coming year. Mention that your company operates on a tight budget and that you wish to remain a responsible business manager by seeing that all bills are promptly paid. Therefore, you cannot afford to be surprised by unexpected or new charges later. Most ethical banks or lenders will respect your honesty and provide up front information to help you make a decision about whether to apply for a merchant account with them. They might even point you to another lender with better terms that will fit with your company’s size, income, and goals.
When you decide to apply for a low rate merchant account, be sure that you can afford the monthly payments and that the services you receive in return will help your clients pay their bills on time. Otherwise, you are wasting your time and your profits on the questionable benefits of a low rate merchant account.
Shane Penrod is the founder of <a href="http://www.merchant-account-quotes.com" title="http://www.merchant-account-quotes.com" target="_blank">http://www.merchant-account-quotes.com</a> Specializing in allowing merchants the ability to shop and compare multiple quotes from national merchant account providers. For free quotes on merchant account rates and fees, please go to <a href="http://www.merchant-account-quotes.com" title="http://www.merchant-account-quotes.com" target="_blank">http://www.merchant-account-quotes.com</a>
Small Business Credit Cards For More Successful Businesses
Small business credit cards are credit instruments that cater specifically to the needs of small businesses. They are like your normal credit card except for some changes in interest rates and features which are optimized for use by small businesses. They are very useful for small businesses that desire to streamline their finances and access extra credit.
The numbers of small businesses that use these cards are ever-growing. A recent report shows that 66% of small businesses use these cards for purchasing and financing. Forty percent of this number use their exclusively use credit cards for their payments. But why should a business apply for one? Are there any benefits that merit application for such a card? There are many advantages. Some of them will be outlined below.
For one, these cards allow a business to get hold of good credit. Good credit is the use of borrowed finances to generate more cash. In effect, the act of borrowing actually results in the company earning more. A small business credit card allows for this. The business then is able to keep hold of finances for other reasons: investing for interest, for profit, or other needs the business may have for cold cash. They can pay in easy installments that will not dent the financial capability of the business. They can also pay when they are capable of paying.
Another advantage of using small business credit cards is the fact that they help make bookkeeping easier. Instead of keeping a journal of all transactions and receipts, one can have the credit card company send an itemized list of purchases made using their credit card. This allows for better bookkeeping and better accounting. Lost receipts and undocumented expenses can be avoided. This helps the business make more accurate financial reports.
Small business credit cards also allow businesses to build up their credit limit. Small businesses will typically need capital for new equipment, or to expand their business. A good credit limit will allow small business to access credit that would otherwise be inaccessible to small businesses. Bigger capital opens up the possibility of greater profits.
These cards also offer the option of limiting one business?s spending. This would be very useful for a business that is keeping a tight watch over its finances.
Small business cards are quickly becoming an efficient way to increase buying power and capital. With these advantages, it may soon be that small businesses will regard these small business credit cards as a necessity.
David Riewe is a Publisher and Online Marketer. Visit his Credit Resources Blog Below: <a href="http://www.push-button-online-income.com/creditcards/" title="http://www.push-button-online-income.com/creditcards/" target="_blank">http://www.push-button-online-income.com/creditcards/</a>
Merchant Services Account
Can a Merchant Services Account really help your company to grow? Dozens of satisfied business owners claim it can, and they eagerly support this type of service for use with many kinds of companies and enterprises. Basically, a merchant account will allow you to collect credit card payments from your customers in a variety of ways. You’ve probably heard all about these from other company owners in your area, but if not, here is a basic rundown of what to expect.
Getting approved for a Merchant Services Account means that your company will be able to accept credit card payments. You can collect these in several interesting ways, depending on the nature of your business and your clientele. If you operate a retail shop or a restaurant, for example, you can set up a credit card processor onsite in the checkout area to receive payments from your customers. On the other hand, if you deliver home-baked goodies to customers at lunchtime in their business offices, you can take along a wireless unit to collect payments while making the delivery. All transactions can be concluded at the point of purchase, leaving your time free to do more valuable things than collect back checks or send out monthly statements.
A Merchant Services Account can help you set up a digital credit card payment program. For example, you can arrange for customers to call a toll-free number, listen to a menu of choices before pressing the telephone keypad number that corresponds with their reason for calling, and shop for products that are described briefly on the phone in a pre-recorded message. If they purchase anything, they can pay for it promptly with a credit card by punching in the requisite account numbers. Your customers will love the ease with which they can call your company, shop without coming into the store, and make payments without the exact amount of cash.
Opening a Merchant Services Account also can equip you with additional technology, like a pager, a wireless phone, or a debit and e-check processor. You can reduce the amount of help you will need from employees by relying more on technology to help you run your business. One of the most expansive credit card payment options is to set up a Website that represents your company’s business. You can promote the latest products or sales, list prices, include links to related sites, and let customers make purchases that they can pay with a credit card right at the site that operates in real time. Your lender will coordinate the payment-processing program so that the amount paid by your customer will be deposited directly in your company’s bank account.
There is no need to keep on doing business the old fashioned way when you can easily upgrade to an e-commerce structure. Costs are manageable, and benefits are noticeable in short order. Ask your banker, a colleague, or an Internet Website for details about how you can apply for benefits that will help your company become all it can be with a Merchant Services Account.
Shane Penrod is the founder of <a href="http://www.merchant-account-quotes.com" title="http://www.merchant-account-quotes.com" target="_blank">http://www.merchant-account-quotes.com</a> Specializing in allowing merchants the ability to shop and compare multiple quotes from national merchant account providers. For free quotes on merchant account rates and fees, please go to <a href="http://www.merchant-account-quotes.com" title="http://www.merchant-account-quotes.com" target="_blank">http://www.merchant-account-quotes.com</a>
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Roles of An Online Merchant Account for payment solutions
A retail business has special needs to handle their all the transaction when it comes to accepting credit cards it is very necessary to chose the best services of Merchant credit card services. There are number of service providers available in the market, before choosing out of them one should always take precautions. Today, it s very easy to take the services of Online Merchant Account. To manage all transactions needs, an array of the latest equipments and software those meet all the particular needs of all types of businesses and more. It’s no happenstance that one has complete answers for market requirements.
As a retail Merchandiser, We should know what we are acting when it comes to selecting online Merchant account provider and a POS Software terminal solution. Choosing the wrong merchant account provider services can make us paying high priced services on Credit card receivables terminal that our business does not in need of, and forced to pay high monthly fees. Beware of these types of surprises! Here my aim is to aware you all about merchant account, to help in selection of a Merchant Account Provider and Selection of the right Terminal through this article.
What is a Retail Merchant Account?
Before you go to choose a right merchant Solutions provider, you should know what a merchant account is and how it works? Internet credit card processing needs an account called Merchant account that can be opened for a business to receive and process the credit card. When a customer swipes his credit card through a given terminal, all the information of customer transferred securely to a processing bank. The bank which is responsible for this process checks the customers account information whether the required credit amount is available in customers account or not. And if credit amount is available, then they deduct the appropriate amount from the account. If there is not enough credit amount available, then card is rejected to process further and terminal screen displays message regarding problem. If the credit is available, then the money is transferred to merchant s Account within 48 to 72 hours.
In this process, bank also checks the status of the credit card i.e. whether card is not reported expired, theft or lost. If any of these problems occurs, transaction immediately rejected.
How to settle Your Retail Storefront?
When you are going to settle your Retail Storefront before taking the services of a merchant account provider. It is very important to decide where exactly you want to install the credit card processing equipment. Some of the aspects to decide where to install credit card processing equipment are:
1. Need of customer friendly access terminal
If you are going to accept debit cards, you need to install PIN Pad. In this case you require a terminal called PIN Pad to enter the pin or password.
2. Speed of Credit card processing
When it comes to the speed of processing, Customers never wish to wait that s why place your terminals in the easily accessible area of your shop. Because of your service turns a new customer in to a permanent one.
3. Installation of telephone jacks
and always makes sure that terminals should be placed near to telephone jacks for connection. Ask your local telephone company to install jacks where you will be installing credit card processing equipments.
4. Types of equipments Available
Always try to go for all in one terminal instead of separate equipments. As per your requirement you can choose the equipments from wide range of verities available. E.g. All-in-One Terminal/Printers, Printers, POS Software, Wireless Terminals/Printers, Pin Pads, Terminals, Check Readers etc.
Michael Braganza is an eminent analyst and writer in Software and Technology related topics. He has authored many books on Technology and <a href="http://www.themerchantsolutions.com/">Online Merchant Account</a> like <a href="http://www.themerchantsolutions.com/services.htm"> Merchant credit card services</a> Now he is rendering his services to http://www.themerchantsolutions.com/
Reduce Chargebacks to Your Merchant Account
27 Ways to Reduce Your Merchant Account Chargebacks
When your merchant account provider reverses a customer’s transaction as a result of his disputing the charge, then, unless you successfully challenge the reversal, you lose the sales proceeds, incur any shipping & handling costs and are levied a chargeback fee of $25 to $50.
And, an excessive history of chargebacks may result in the disastrous consequence of losing your merchant account and your ability to accept credit cards.
So, it’s obviously important to take prudent steps to minimize the occurrences of chargebacks - especially if your transaction volume is high.
The disputes are usually based on a customer’s claim that he did not receive the product or service that he ordered from you; that what he did receive was somehow defective or not what he ordered; or that he did not in fact order anything at all from you.
The causes for such claims generally result from:
* Fraud . Someone other than the authorized cardholder used his card or the information associated with card. Claims for fraudulent use of a cardholder’s card are especially common with internet and other ‘card not present’ transactions. Many billions of dollars of online transactions are the result of fraud annually.
* Customer Error . Again, this type of error is increasingly common for internet transactions, where the customer may not recall whether or not he purchased your product or service - especially if your website’s name and the name he sees on his credit card statement don’t match.
* Your Error . Your system for managing and tracking transactions - or your bookkeeping may be at fault.
* Bank Error . Banks do make mistakes - an unusually high number of them in fact - and you should keep a close watch on your merchant statements to minimize bank error.
With that in mind, here are 27 specific things you can do to reduce chargebacks against your merchant account .
1. The Address Verification System (AVS, for short) compares the customer’s stated billing address with the address the credit card company has on file. If your ‘customer’ has stolen the credit card, he probably won’t know the right billing address, so AVS is very useful in detecting fraudulent orders. Failure to use AVS will also result in higher discount rates on your transactions.
2. Be careful with orders from developing countries (e.g. former Eastern block countries), which have a higher than average rate of chargeback claims.
3. When processing in person, make sure that, if for some reason the swipe terminal isn’t working or the credit card cannot be read, the card information is keyed in and that you make an imprint onto the sales receipt. In order to avoid a possible chargeback later, both the card’s account number and its expiry date must show up on the receipt.
4. A common cause of customers’ disputes for online sales is that they don’t recognize the description of your company that appears on their monthly credit card statement. So make sure that description reflects your website’s name - and include a toll-free number in their statement’s description, so they can phone you if they have a problem.
5. For websites, make sure you provide a toll free phone number for customers to call, so they can hopefully resolve problems prior to instituting a dispute via the card company. And have a ‘frequently asked questions’ section on your site to further clarify issues that might otherwise lead to a complaint.
6. Be careful when accepting online orders if the customer uses a free email service - for if the card was stolen, his identity may be next to impossible to identify later. To be safe, you could ask him to confirm the sale by phone or fax.
7. Set up your shipping process so that the customer’s signature is always collected when the product is delivered - and have the shipper forward you a copy of the signed acknowledgement or upon request.
8. A recent development in fraud control is the IVR terminal (www.voicestamps.com) which can record a customer’s voice. If he later claims he didn’t order your product or service, the voice verification is e-mailed to you so you can prove he did in fact make the order.
9. If you manually process transactions, but don’t do so promptly, you may be hit with a chargeback for late presentment.
10. If you are selling via a website, offering a liberal returns and guarantee policy ensures fewer customer complaints and therefore fewer chargebacks.
11. If an order’s billing address and shipping address are different, consider contacting the customer for an explanation for the discrepancy.
12. Be proactive, by sending your customers e-mail notices regarding orders, shipping, etc. An informed customer is a happy customer.
13. If you process a high dollar volume of transactions you should consider purchasing fraud prevention software (do a search on that term, if you wish to locate and compare software offerings). Depending on the product, these can be very sophisticated, monitoring the risk of each transaction prior to processing to see whether it should be declined (examining things such as the IP address, email server & domain; validating the zip code; and comparing or “scrubbing” the data against lists of previously identified fraudsters).
14. For manual processing and voice authorizations, always note the authorization number on the sales receipt.
15. If you are a retailer, you should always check the expiry date of the credit card, confirm that the card is signed and that the signature thereon matches that on your sales receipt. If there is not a match, require photo ID.
16. Implement a management system to flag suspicious transactions. Have a “to be checked” file and have your staff contact customers whose orders are flagged by the system. Reasons for flagging can include many of the items mentioned above, such as free email addresses; high dollar orders; international shipping addresses, etc.
17. For internet and phone/mail orders, if the purchaser is a new customer and the sales price is high, require a faxed copy of his credit card and his driver’s license.
18. If you are selling over the Internet, place a warning on your transaction webpage stating that your site employs safeguards against fraud.
19. Be on the lookout for unusual ordering activity - including multiple orders of the same product, ‘rush’ orders, and the same cardholder making multiple orders within a very short time span.
20. Ensure that all the magnetic stripe or chip information required by the card processing company is actually being recorded. Also, compare the card’s account number with the number printed out on the receipt. And check that the signature on the receipt matches that on the reverse side of the card.
21. Always get an authorization from the processing company. If your request for an authorization is denied, do not complete the transaction.
22. When you are concerned about the veracity of a cardholder’s information, ask him for the phone number he supplied to his card company - and then call the company to verify it and call him as well, to ensure he is actually the cardholder and that he placed the order in question. You can also ask him to fax you a copy of his signature as well as the front and back of his credit card.
23. Shipping addresses containing only a P.O. Box are much higher risk than actual physical addresses.
24. For internet sales, always require the card’s verification number (CVC2 and CVV2), which is the 3 digit number on the credit card’s back side. According to Visa itself, this measure alone reduces chargebacks by over 25%.
25. Whenever a claim for a refund is made, and it has any merit - give the customer the refund. Doing so can significantly reduce chargebacks.
26. Disputes will happen, and when they do you will require all the appropriate documentation to support you - so make sure you store the documentation in a safe place and in an orderly fashion.
27. When a customer disputes a transaction you will receive an enquiry letter. Always respond to it within the stipulated time period. Your copies of face-to-face transactions must legibly display the card’s account number, the date of the transaction and its amount, the card expiration date, your company’s name and address, and the signature of your customer.
We also suggest you review the rules and suggestions for limiting chargebacks supplied by each of Visa, MasterCard, American Express, etc . These not only give you guidelines for preventing chargebacks, but will also detail the documentation and steps involved when disputes do arise - as they invariably will.
Colin Albert is the founder of The Merchant Account Explorer, a website devoted to providing businesses with advice on <a href="http://www.merchant-account-explorer.com/">credit card merchant accounts</a>. The site also offers recommendations regarding leading Internet and retail merchant account providers.